As a designer and stylist, I would like to suggest a few things you may consider starting to work on. Let SUSTAINABILITY be your mantra. As we all know, the economy is going to be in bad shape after the COVID19 crisis, so be a responsible buyer:
• Try to differentiate between want and need first.
• Avoid shopping as a way to kill time.
• Recycle your old garments and sarees to make new ones - get creative!
• If you must buy something, visit your local weavers and independent businesses.
• Work with local karigars [tailors] to customise your clothes. Help them sustain through these tough times.
Don't fall for the fashion ideology, although it may be cheaper. Rather, aim to own a few classy garments, sarees, ornaments and accessories, made by our desi karigars. Handcrafted pieces will be priced higher, but the painstaking work that goes into creating something unique and lasting is worth investing in. These items will have a class of their own, and what you purchase today will become heirlooms for future generations. Above all else, your business will support the survival of local artisans and their art.
Whatever you do, be thoughtful about how your actions might benefit others. This is going to be our new 'Swadesi Movement' - Our small share in uplifting the economy of our country and helping our fellow beings sustain!
Radha Mane
Fashion Designer and Stylist